The Remy Cointreau group is after Bruichladdich because of the potential in Asian markets:
"It's a brand with strong potential for development because it is in the segment at the top of the market and complements our portfolio. The addition of a top brand would be in line with the strategy pursued by Remy Cointreau to focus on premium alcoholic drinks, which are in particular demand in Asia."
Source: The Telegraph
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